(U//FOUO) U.S. State Department Social Media Landscape: Italy
January 28, 2011 in Department of State, Italy
Strategic use of social media by the Italian government is minimal, but there is evidence of limited use by political parties, particularly politicians who are leveraging their Facebook profiles to engage with voters. Commercial employment of social media and digital communications is limited in Italy although global brands are beginning to demonstrate some level of engagement with consumers through different social media platforms, primarily Facebook which is often used to generate conversation around specific products. Smaller businesses are expected to emulate this kind of social media engagement over the coming months.
