Public Intelligence

There will be blood – watch exclusive of 10:10 campaign’s ‘No Pressure’ film (guardian.co.uk):

Had a look? Well, I’m certain you’ll agree that detonating school kids, footballers and movie stars into gory pulp for ignoring their carbon footprints is attention-grabbing. It’s also got a decent sprinkling of stardust – Peter Crouch, Gillian Anderson, Radiohead and others.

But it’s pretty edgy, given 10:10′s aim of asking people, businesses and organisations to take positive action against global warming by cutting their greenhouse gas emissions by 10% in a year, and thereby pressuring governments to act.

“Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybody’s existence on this planet? Clearly we don’t really think they should be blown up, that’s just a joke for the mini-movie, but maybe a little amputating would be a good place to start?” jokes 10:10 founder and Age of Stupid film maker Franny Armstrong.

But why take such a risk of upsetting or alienating people, I ask her: “Because we have got about four years to stabilise global emissions and we are not anywhere near doing that. All our lives are at threat and if that’s not worth jumping up and down about, I don’t know what is.”

“We ‘killed’ five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change,” she adds.

Jamie Glover, the child-actor who plays the part of Philip and gets blown up, has similarly few qualms: “I was very happy to get blown up to save the world.”

Retraction and apology from 10:10:

Sorry.
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis -- writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.

As a result of these concerns we’ve taken it off our website.

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team

Tweet from director Franny Armstrong: