September 30, 2012 in Department of Homeland Security
- 10 pages
- June 8, 2012
This Instruction applies throughout DHS regarding the access to and collection, use, maintenance, retention, disclosure, deletion, and destruction of Personally Identifiable Information (PII) in relation to operational use of social media, with the exception of operational use of social media for: (a) communications and outreach with the public authorized by the Office of Public Affairs; (b) situational awareness by the National Operations Center; (c) situational awareness by Components other than the National Operations Center, upon approval by the Chief Privacy Officer following completion of a Social Media Operational Use Template; and (d) the conduct of authorized intelligence activities carried out by the Office of Intelligence and Analysis, the intelligence and counterintelligence elements of the United States Coast Guard, or any other Component performing authorized foreign intelligence or counterintelligence functions, in accordance with the provisions of Executive Order 12333, as amended. This Instruction does not apply to the Office of the Inspector General; however, the OIG will comply with the spirit of the Instruction.
D. Rules of Behavior: Component Privacy Officers or PPOCs, in coordination with counsel and Program Managers, or System Managers as appropriate, draft Rules of Behavior for operational use of social media (either separately or as part of a broader policy document) and submit them with the Template to the Chief Privacy Officer for review and approval. Personnel granted access to use social media certify annually that they have read and understand the Component Rules of Behavior. Where certification is not practicable, Component Privacy Officers and PPOCs maintain records of employee attendance at privacy training that includes training on Rules of Behavior.
Rules of Behavior include requirements for operational use of social media and the consequences of failure to adhere to those requirements. Where a federal policy establishes guidelines that apply to a Component’s operational use of social media, the Component’s Rules of Behavior incorporate that policy and that fact is noted in the Template. Unless otherwise noted in the Template adjudication process, the Rules of Behavior provide, at a minimum, that DHS employees:
1. Use social media for operational purposes only when activities are authorized by statute, executive order, regulation, or policy;
2. Use only government-issued equipment, government accounts, and only government email addresses when engaging in the operational use of social media;
3. Use online screen names or identities that indicate an official DHS affiliation and use DHS email addresses to open accounts used when engaging in social media in the performance of their duties;
4. Access publicly available information through social media only by reviewing posted information without interacting with any individual who posted the information;
5. Respect individuals’ privacy settings and access only information that is publicly available unless the individual whose information the employee seeks to access has given consent to access it;
6. Collect the minimum PII necessary for the proper performance of their authorized duties;
8. Document operational use of social media, including date, site(s) accessed, information collected, and how it was used in the same manner that the Department would document information collected from any source in the normal course of business. For instance, where information obtained through authorized operational use of social media is used in whole or in part to make decisions regarding an individual’s rights, benefits or privileges, employees document that fact in relevant records.
Related Material From the Archive:
- DHS Testimony on Social Networking and Media Monitoring
- Navigating the Social Network: The Air Force Guide to Effective Social Media Use
- USMC Online Social Media Guidance for Unofficial Internet Posts
- DHS Media Monitoring Desktop Reference Manual
- DHS Terrorist Watchlist Service Privacy Impact Assessment
- Federal Reserve Bank of New York Sentiment Analysis and Social Media Monitoring Proposal
- DoD Science and Technology Strategic Communication/Social Media Programs
- Fusion Center “Privacy and Civil Rights Framework” Enhancement