(U//FOUO) U.S. State Department Social Media Landscape: Finland

Finland has a high level of Internet penetration and usage in comparison to other European nations. However, whilst the technology and capability exists to facilitate for a vibrant social media landscape, the conservative Finnish national character in conjunction with online security fears can be seen to be restricting this potential growth. In line with most European nations it is the younger age groups, namely 15-24 year olds who are most active online in Finland, whilst people who live by themselves are also active online participants. Most people access the Internet at home, however educational establishments are also common locations and many schools, colleges and universities are well equipped with IT facilities and Internet access. Men typically use the Internet as an information resource, whilst women and younger people use it as a communication tool.