Understanding master narratives can be the difference between analytic anticipation and unwanted surprise, as well as the difference between communications successes and messaging gaffes. Master narratives are the historically grounded stories that reflect a community’s identity and experiences, or explain its hopes, aspirations, and concerns. These narratives help groups understand who they are and where they come from, and how to make sense of unfolding developments around them. As they do in all countries, effective communicators in Somalia invoke master narratives in order to move audiences in a preferred direction. Somali influencers rely on their native familiarity with these master narratives to use them effectively. This task is considerably more challenging for US communicators and analysts because they must place themselves in the mindset of foreign audiences who believe stories that — from an American vantage point — may appear surprising, conspiratorial, or even outlandish.