The need to communicate effectively with a wide range of audiences is not just desirable, it is essential to gain understanding and support for NATO’s operations. Public support for NATO’s missions and tasks follows from public understanding of how the Alliance makes a difference to international peace and security. Public confidence, in turn, is enhanced by NATO’s ability to achieve its mandate in a way that is open, transparent. and consistent with member nation values and expectations.
Below are some suggestions on why to release information as early as possible:
1. The American public, Congress and the media are entitled to “timely and accurate” information about the military, per the DoD Principles of Information (See Appendix).
2. Early release of information sets the pace and tone for resolution of a problem.
3. If you wait, the story will often leak anyway. If it does, you jeopardize trust and credibility.
•(U) Main sites engaged:
–Arabic Facebook page launched