U.S. Army

U.S. Army Game Studio Serious Games Development

GameTech

  • 28 pages
  • March 29, 2010

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Army Game Objectives
• Place Soldiering Front and Center in Young Male Popular Culture
• Provide Army a Strategic Marketing Advantage
• Prepare the Male Market for Traditional Marketing Efforts
• Create Foundation for Spin-offs to Event Marketing and other Mission Support Activities

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