Tag Archive for Kosovo

Strategic Communications: How NATO Shapes and Manipulates Public Opinion

A collection of documents recently obtained and published by Public Intelligence provides a complete guide to NATO’s training process for “strategic communications” activities, including public diplomacy, public affairs, information operations and psychological operations. The documents, compiled for participants in a NATO training summit, describe the doctrine behind strategic communications and provide practical examples of their use in a number of recent conflicts from Libya to Afghanistan. These activities are designed to contribute “positively and directly in achieving the successful implementation of NATO operations, missions, and activities” as well as “influence the perceptions, attitudes and behaviour of target audiences . . . with the goal of achieving political or military objectives”.

NATO/KFOR Kosovo Strategic Communications Framework

The mission of KFOR as authorised by the North Atlantic Council (NAC) is to contribute to a safe and secure environment in Kosovo and to support the development of security institutions capable of operating without NATO assistance. The adaptation of KFOR’s force posture during 2010 and its unfixing from Properties with Designated Special Status have been supported by an effective strategic communications (StratCom) approach which has been closely coordinated at all stages throughout the NATO chain of command and NATO HQ. Continued StratCom efforts will be required to complement and support military and civilian activities during 2011 as KFOR’s footprint and posture continues to adapt and as progress is made toward mission achievement.