The use of flashmobs in South Korea has evolved from “just for fun” gatherings to a means of mobilizing new media-savvy users into civic and political action. Flashmobs became increasingly political in 2004 during the run-up to the ROK general elections and reached a peak of influence in 2008, when political flashmobs helped mobilize online citizens to take part in anti-mad cow candlelight street protests. The protests lasted for over 100 days and involved millions of people. As one of the most wired countries in the world, South Korea is especially fertile ground for future flashmobs, given the fun, anonymous, and easily-organized nature of the gatherings. Facilitated by emerging media tools — such as Internet blogs, smart phones, and mobile phone text messaging — potential organizers have ready access to prospective protesters against controversial policies and developments.
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